Chili’s is an international food
franchise that originally made its mark in Dallas, Texas. It is a dine-in Tex-Mex
style restaurant, which allows the customers to eat good food at reasonable prices.
Chili’s cost differentiation strategy helps them gain the competitive advantage
by having low costs and different products than its competitors. The main reason
that Chili’s franchise is so efficient is its information system. The Aloha
system is really what makes the business run so well because there is a
constant stream of information transferred between the floor staff and the cook
line backstage. With the help of the
Aloha system Chili’s will continue to be a thriving business in the restaurant
industry.
No comments:
Post a Comment